IKEA, Functional Furniture, Affordable Price

IKEA is a functional and fashionable furniture and home interior store. The purpose of IKEA is to offer well made and long lasting affordable furniture for the everyday working man. Simple, but crafty in design, IKEA offers a wide range of styles to compliment any room in your home or office.

The physical context of this website would be that readers might need to use the information when they are at home or at work. Because this is a furniture store, they may use this site if they are preparing to redo their home or apartment, or even to design an office or meeting room. The layout of their website allows easy use to navigate to what products you are looking for.  IKEA is an affordable company with quality products, so the economic context shows readers that they would not have an issue making purchases by this company. IKEA is about allowing consumers to have the ability to afford to buy their products.  Because IKEA has grown into such a large company, people drive hours to buy their products. IKEA is a hip company that attracts people from all over the world. The ethical contexts behind IKEA are that their products are not just affordable, but they are made with only the safest and best materials for their consumers. IKEA also makes their products for the different needs of each person.

Overall the IKEA website is very helpful and easy to use. IKEA is an international company and has locations all over the world. By clicking which country you would like to shop in, they have that specific language for you to read in about each product. The text is readable, and the products are placed in the category for which you would need to find them. They even have pictures of bedrooms set up with all of their products to see just how their rooms can look. One thing that I would change about the site is that only some of their products are shown in rooms, so it’s difficult to see how the ones that are not might look. Also some products say they are the same color as others, but they look different on the site.